Privacy policy

Last updated: October 7, 2025

At Mirelline, your privacy and trust are essential to us.
This Privacy Policy explains how we collect, use, process, store, and protect your personal information when you interact with our website and services (the “Services”).

By using Mirelline’s Services, you acknowledge that you have read, understood, and agreed to this Privacy Policy.

1. What Personal Information We Collect

We may collect or process the following categories of personal information, depending on your interaction with our Services and applicable law:

Identity & Contact Information: Name, email, shipping and billing addresses.

Order & Payment Data: Order history, purchased items, and transaction details (securely processed via Shopify and authorized payment providers).

Account Information: Account login, password, preferences, wishlists, saved addresses.

Device & Usage Data: IP address, browser type, operating system, referring URLs, pages viewed, interaction data, cookies, and similar tracking technologies.

Communications: Correspondence with customer service (emails, messages, order notes).

Marketing Preferences: Newsletter subscriptions and opt-in/opt-out records.

Social Media & Integrations: Information shared via social login or integrations (if applicable).

We do not knowingly collect data from children under the age of majority in your jurisdiction.
If you believe a child has provided us data, please contact us for prompt deletion.

2. How We Collect Personal Information

Directly from you: When you create an account, place an order, sign up for communications, fill out forms, or contact us.

Automatically: Through your device and browser when you use our website (including cookies and similar technologies).

From third-party partners: Payment processors, couriers, analytics providers, and marketing partners.

3. How We Use Your Information

We may use your personal information for purposes including:

Order Processing: Managing and fulfilling your orders, payment, shipping, returns, and customer service.

Account Management: Maintaining your account, preferences, and purchase history.

Customer Support: Responding to questions, feedback, and requests.

Marketing & Personalization: Sending newsletters, offers, and tailored recommendations (with your consent, where required). You may unsubscribe at any time.

Analytics & Improvement: Analyzing site usage and trends to enhance our Services and user experience.

Fraud Prevention & Security: Detecting, investigating, and preventing fraudulent or unlawful activity.

Legal & Compliance: Meeting legal, tax, and regulatory obligations or responding to official requests.

We do not sell your personal information.

4. How We Share Your Information

We only share your personal information with trusted third parties as necessary to deliver our Services, including:

Service Providers: Shopify (hosting, e-commerce), payment processors, shipping and fulfillment companies, IT support, cloud storage, marketing platforms, and analytics providers.

Business Partners: For joint promotions or marketing (only with your consent).

Legal Authorities: If required by law, regulation, or legal process.

Corporate Transactions: In the event of a merger, acquisition, restructuring, or sale of all or part of Mirelline’s assets.

All partners are bound by strict contractual obligations and may use your information only for the purposes specified.

5. International Data Transfers

Your personal data may be transferred, stored, and processed outside your country of residence, including in the UK, EU, or other jurisdictions.
We implement appropriate safeguards (such as standard contractual clauses) to protect your information.

6. Cookies & Tracking Technologies

We use cookies and similar technologies to:

Operate and secure our website

Remember your preferences and shopping cart

Analyze website usage and improve performance

Deliver personalized content and marketing (if you opt in)

You can manage cookie preferences in your browser settings or through the cookie banner on our site.

7. Your Rights & Choices

Depending on your location and applicable law (e.g., UK/EU GDPR, California CCPA/CPRA), you may have the right to:

Access the personal information we hold about you

Request correction, deletion, or restriction of your data

Withdraw your consent for marketing at any time